About Touseef Bajwa

I've been deeply involved in e-commerce, especially Shopify, for the past 10 years. With a strong track record and hands-on experience, I’ve held key positions like Vice President of E-commerce at Alchemative, Brand Ambassador, and Project Evaluator at the Arfa Karim Foundation and Incubator Center. I’m also an active member of Connected Pakistan, Future Fest, and PEC (Pakistan E-commerce Consortium) and a dedicated e-commerce trainer.

Throughout my journey, I’ve had the privilege of working with major brands in the Furniture, Footwear, and Fashion/Apparel industries, helping them scale their online presence. My contributions have played a role in shaping Pakistan’s e-commerce sector, driving growth, and making it more competitive globally.

I’ve earned multiple certifications from Google, LinkedIn, and LUMS, strengthening my expertise in email marketing, SEO, and targeted advertising on Facebook and Google. Beyond personal achievements, my mission is to raise e-commerce awareness in Pakistan, especially among the youth.

As part of PEC and Connected Pakistan, I actively provide training through platforms like Connected Pakistan, E-Mustakbil, and universities. My goal is to empower individuals with the skills they need to succeed in the digital marketplace.

So far, I’ve

• Developed over 200 websites
• Built more than 5 mobile applications
• Provided e-commerce and digital marketing consultation
• Integrated multiple payment gateways

I believe in giving back to the industry that has given me so much. Whether through training, consultancy, or Shopify services, I’m committed to helping businesses and aspiring entrepreneurs thrive in the ever-evolving digital world.