Ecommerce Conversion Rate Improvement Strategies

Online store optimization is not the only solution for e-commerce. This is an ongoing process that will always help you learn about your audience and how to better serve your audience. This is not an endpoint tactic. It's something you always have to do to improve.

Here are some suggestions to improve the conversion;

Simplify the user experience

Simplicity is key when designing an effective home page. Customers only take 50ms to form the first impression of your website, so you need to do everything possible to count those moments. Avoid overwhelming potential customers with excess images and text. Instead, protect your brand and message with a simple, visually appealing design.

Use intelligent search

If your customers are looking for a product on your website, they may not know exactly where to find it.

If you have a large number of items in your store, it's a good idea to consider displaying the search bar prominently on your home page to give your customers the opportunity to go directly to where they want to go, rather than digging into the categories.

Show product reviews

Product reviews are a great way to ease the doubts of hesitant shoppers and provide them with the social proof they need to click add to cart.

Positive product reviews can make all the difference in convincing shoppers that a product actually works and is worth the purchase.

Use high quality product images

High quality product photos are the most important part of an effective product page. According to Justuno data, 93% of consumers believe that appearance is an important determinant of their purchase decisions. Be sure to show your product from all angles and include images that accurately represent the look and feel of your product.

Use product videos

Add a video showing how the product works. For example, if you're selling an embroidered shirt, explain to your customers how the shirt is moving and add a video to the product page of the model you're walking around wearing the shirt. Young consumers are 85% more likely to actually buy after watching a product video.

Pre-fill Customer's information

The less information a customer needs to enter, the better. According to a Google study, customers can use autofill to fill out forms 30% faster, which can lead to more conversions at checkout.

Offer free shipping

Expensive shipping costs can be a big problem for customers and hinder their purchases. Offer free shipping to encourage customers to place orders, regardless of distance traveled. Free shipping can have a significant impact on conversions.